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Destroying our appetite for mass killings.

We need to destroy our appetite for the spectacle of mass killings.

Mass killers want to send a message. The shootings themselves are launch pads for their viral messages. Reporters, politicians, and celebrities are the accelerators. Media and social media are the conduits. We have to stop playing the role of consumers in this supply chain.

Stop buying it! Demand something different from the media when these things happen. Ignore the killer and demand the details about the victims and their lives and all that is lost to the world because they were killed.

It's your job to create a culture that ignores the killer and focuses on the victims. Create an environment that is hostile for people who would want to use mass killing as a launch pad for their message. Create a hostile environment for people who would propogate and accelerate the spread of their message.

#IgnoreKillerFocusOnVictim